Hi, we're

From the founders

We started Smooth because we believe knowledge creators are building the future of business media. In a world that keeps accelerating, ongoing education and community is foundational for a better future. The creators we work with are making that happen.

Our origin → The three of us met at Morning Brew back in 2018, where we helped scale the company from scrappy newsletter to multimedia business (acquired for $75M). We learned how modern media companies actually work — the systems, the strategy, the revenue models, the growth decisions. When we left to start Smooth in 2021, we wanted to bring that expertise to the creators shaping this space.

What we do for creators → We manage and represent 50+ knowledge creators — educators, operators, and experts who've built real audiences through delivering substance. Our job is to help them turn those platforms into scalable businesses.

That means long-term strategy, hands-on operational support, and a brand partnerships team built to drive real revenue. We're fully aligned: we only make money when our creators do.

What we do for brands → On the brand side, we partner with companies looking to reach professional audiences through creator-led marketing. We don't see this as just buying an ad read. Our campaigns are integrated across organic social, paid media, events, and more — aligning brand goals with creator voices to tell stories that actually resonate.

The bigger picture → Five years in, we're more energized than ever. The shift from centralized, mainstream media to creator-led media is one of the most significant changes in how people learn and connect, and we're building right in the middle of it.

That comes with real responsibility. Large followings shape how people think. We take that seriously, and we want everything we build — the education, the marketing, the communities — to be honest, engaging, and worth people's time.

We're not a tech company. We're a media company, and we're building like one: sustainably, profitably, and with the long game in mind. We love doing this work alongside our creators.

Smooth is a property of Smooth Creative Holdings—a portfolio of media businesses including The Publish Press and Energy Central. Check out that website for more on that.

If you want to keep up with what we're building, follow us on Instagram or subscribe to our biweekly-ish newsletter, Smoothletter.

— Jenny, Josh, & Kinsey
Founders of Smooth Media

Meet the team

Josh Kaplan

Co-founder & CEO

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Jenny Rothenberg

CO-FOUNDER & COO

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Kinsey Grant

CO-FOUNDER & HEAD OF EDITORIAL

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Ali Ben-Levi

Chief of Staff

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Colin Richardson

HEAD OF BRAND PARTNERSHIPS

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Ben Smith

SENIOR CREATOR MANAGER

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Isabel Alemayehu

CREATOR PARTNERSHIPS ASSOCIATE

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Sydney Frigerio

BRAND PARTNERSHIPS MANAGER

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Sarah Teich

HEAD OF MARKETING

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Markos Christoforou

BRAND PARTNERSHIPS MANAGER

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Ben Weiss

CREATOR MANAGER

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Abby Gordon

CREATOR MANAGER

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Danny Benson

BRAND PARTNERSHIPS ASSOCIATE

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Paige Jordan

CREATOR PARTNERSHIPS COORDINATOR

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Harry Devadas

OPERATIONS LEAD

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Shakeel Fazul

OPERATIONS SPECIALIST

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Alisa Quintana

People & Talent Manager

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Carlie Johnson

Creator Partnerships Manager

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Rita Ruan

Events Lead

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Vanessa Murray

Brand Partnerships Manager

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Rachel Herrera

Brand Partnerships Manager

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Jonathan Jacobs

Brand Partnerships Manager

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Josh Kaplan

Co-founder & CEO

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Jenny Rothenberg

CO-FOUNDER & COO

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Kinsey Grant

CO-FOUNDER & HEAD OF EDITORIAL

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Ali Ben-Levi

Chief of Staff

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Colin Richardson

HEAD OF BRAND PARTNERSHIPS

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Ben Smith

SENIOR CREATOR MANAGER

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Isabel Alemayehu

CREATOR PARTNERSHIPS ASSOCIATE

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Sydney Frigerio

BRAND PARTNERSHIPS MANAGER

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Sarah Teich

HEAD OF MARKETING

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Markos Christoforou

BRAND PARTNERSHIPS MANAGER

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Ben Weiss

CREATOR MANAGER

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Abby Gordon

CREATOR MANAGER

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Danny Benson

BRAND PARTNERSHIPS ASSOCIATE

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Paige Jordan

CREATOR PARTNERSHIPS COORDINATOR

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Harry Devadas

OPERATIONS LEAD

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Shakeel Fazul

OPERATIONS SPECIALIST

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Alisa Quintana

People & Talent Manager

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Carlie Johnson

Creator Partnerships Manager

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Rita Ruan

Events Lead

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Vanessa Murray

Brand Partnerships Manager

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Rachel Herrera

Brand Partnerships Manager

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Jonathan Jacobs

Brand Partnerships Manager

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