in the news
Scalable
Smooth CEO, Josh Kaplan, and Cat Goetze (@AskCatGPT) went on the Scalable podcast to talk about the recent news of Cat joining Smooth’s cap table as a Strategic Advisor, the narrative around AI at the moment and how that influences creator partnerships, and how the Smooth-creator relationship works in pracitce.
Hot Smart Rich
Coverage of Cat's advisory news in Maggie Sellers' Hot Smart Rich newsletter.
Axios
Kerry Flynn with the exclusive story about Cat's advisory role at Smooth, along with background on Smooth's history and path forward.
Business Insider
Sydney Bradley and Dan Wheatly from BI spoke to our ceo, Josh Kaplan, for perspective on the backlash influencers are getting from partnering with AI companies.
The Hollywood Reporter
Andrew Zucker spoke to our CEO, Josh Kaplan, about why top creators are hiring overseas editors who grew up on short-form video.
Adweek
Mark Stenberg spoke to our CEO and co-founder, Josh Kaplan, for ADWEEK's August cover story on why the toughest part of turning an audience into a real business is the unglamorous operational work.
Digiday
In Digiday's Cannes 2026 recap, our Head of Marketing Sarah Teich was quoted on why brands are treating creators as media partners.
Scalable
Smooth CEO, Josh Kaplan, and Cat Goetze (@AskCatGPT) went on the Scalable podcast to talk about the recent news of Cat joining Smooth’s cap table as a Strategic Advisor, the narrative around AI at the moment and how that influences creator partnerships, and how the Smooth-creator relationship works in pracitce.
Hot Smart Rich
Coverage of Cat's advisory news in Maggie Sellers' Hot Smart Rich newsletter.
Axios
Kerry Flynn with the exclusive story about Cat's advisory role at Smooth, along with background on Smooth's history and path forward.
Business Insider
Sydney Bradley and Dan Wheatly from BI spoke to our ceo, Josh Kaplan, for perspective on the backlash influencers are getting from partnering with AI companies.
The Hollywood Reporter
Andrew Zucker spoke to our CEO, Josh Kaplan, about why top creators are hiring overseas editors who grew up on short-form video.
Adweek
Mark Stenberg spoke to our CEO and co-founder, Josh Kaplan, for ADWEEK's August cover story on why the toughest part of turning an audience into a real business is the unglamorous operational work.
Digiday
In Digiday's Cannes 2026 recap, our Head of Marketing Sarah Teich was quoted on why brands are treating creators as media partners.