Campaign management
Deal closes, a Slack thread opens in the creator’s channel with everything they need to know.
Every deliverable lives here with its brief, script, and status.
The thread updates as we go, so a creator, their team, and Smooth have one place to collaborate and converse like human beings.
# veronica-smooth
🧈
ButterBot
10:42 AM
@veronica, your new campaign with Waystar Royco is kicking off!
@Syd will be your point of contact
See full deliverable scope in Butter
Updates will be posted in this thread
17 replies
🧈
ButterBot
10:44 AM
LinkedIn Post (Oct 22) is ready for script
Script due Oct 21
Nosey Rosie
YouTube Integration (60–90 sec) $50,000
YouTube Dedicated $37,000
Short-Form Dedicated Video $12,500
Available: Nov 20
Constraints: No competitor mentions, Q4 only
Add Deliverable
Summary & Export
Totals
Donald Duck $170,000
Betty Boop $32,000
Nosey Rosie $99,500
Grand Total $301,500
Generate · Email / Doc
Generate Proposal
Creator info, products + pricing
All stats pulled in automatically, no chasing or copy-pasting.
Our team sets pricing and products here. Updated once, reflected everywhere.
A Smooth brand rep goes from a conversation to a proposal in seconds: Butter checks a creator’s live availability and pricing, then generates it as an email, doc, or microsite.
Revenue, invoicing + payments
Revenue by quarter, by brand, trends over time.
Every invoice, every payout, and the date it lands.
Creators give customized permissions to their team.
Hi, Lebron James! Welcome to your Smoolahboard.
This Quarter
Last Quarter
This Year
Last Year
Total Revenue
Total Payout
PARTNER
TOTAL PAYOUT
Acme Corporation
$125,000
Stark Industries
$80,000
Dunder Mifflin
$55,000
Wonka Industries
$45,000
Initech
$35,000
Pied Piper
$30,000
catgpt.smoothmedia.co
Custom media kits
Thoughtfully crafted descriptions for every creator.
Available custom products, past examples, and how a brand should value and position you.
All stats and info pulled automatically from the creator’s info in Butter.
Creator content feed
This one’s mostly for fun. A single feed for the Smooth team.
Filterable by creator or by platform, or watch the whole roster scroll by.
Our own TV channel, running in the office at all times.
BUTTER MCP + API
Your campaigns, deliverables, due dates and payouts don’t have to stay in Butter. Connect them to your AI, your finances and your team.
Connect ButterMCP
Ask Claude or ChatGPT about your campaigns, deadlines and payouts.
CONNECTION URL
https://app.smoothmedia.co/api/mcp
1 In Claude or ChatGPT, open Settings, then Connectors.
2 Add a custom connector named ButterMCP and paste the URL.
3 Sign in with your Smooth login and click Allow.
Deliverables and payouts this week
What’s due this week, and when does Waystar Royco pay out?
Used ButterMCP · list_due_deliverables, get_payouts
Your LinkedIn Post script is due Wednesday and your YouTube Dedicated draft is due Friday. Waystar Royco’s $12,500 payout is scheduled to land Nov 5.
Reply…
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Is Butter free for Smooth creators?
Why does a management company build its own software?
What does it mean for a brand working with Smooth?
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