SMOOTH FOR BRANDS
Smart creators, smart marketing
We build campaigns with creators who know your audience inside out — so your brand’s story lands with the people who already trust and respect them.
Knowledge creator marketing works
Working with us means working with top knowledge creators who your target audience already follows and trusts—resulting in a campaign that reaches the right people and actually resonates.
88%
88%
business leaders trust insights from experts and creators more than traditional channels
business leaders trust insights from experts and creators more than traditional channels
4 of 5
4 of 5
senior executives consume knowledge creator content weekly
senior executives consume knowledge creator content weekly
83%
83%
B2B marketers say sponsored creator content performs better than brand-produced alternatives
B2B marketers say sponsored creator content performs better than brand-produced alternatives
How
works with brands
We don't believe in one-size-fits-all. Each and every partnership starts with understanding your specific goals and collaboratively building a campaign unique to your brand.
Start with strategy
We get to know your goals, target audience, and what success actually looks like for your brand — then build a plan around that.
The
approach
We help creators earn more and save time by managing brand partnerships, running campaigns end-to-end, and acting as an extension of your team.
Start with strategy
We get to know your goals, target audience, and what success actually looks like for your brand — then build a plan around that.
Build and launch the campaign
Build and launch the campaign
We build a tailored campaign across creators and channels — social video, podcasts, newsletters, events, speaking, brand ambassadorships, and more. Execution is on us. We run everything smoothly and keep your team in the loop.
We build a tailored campaign across creators and channels — social video, podcasts, newsletters, events, speaking, brand ambassadorships, and more. Execution is on us. We run everything smoothly and keep your team in the loop.
Iterate and expand
Iterate and expand
We analyze the results and share learnings as we go — scale what's resonating, help you enter new markets, and evolve the strategy as your brand and goals change over time.
We analyze the results and share learnings as we go — scale what's resonating, help you enter new markets, and evolve the strategy as your brand and goals change over time.
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CASE STUDIES
Check out our work
Matt Wolfe's brand ambassdorship for HubSpot
When HubSpot wanted to own the AI conversation in business, they didn't run a one-off sponsorship. They built a multi-year partnership with Matt Wolfe — one of the most trusted voices in AI — across every channel that mattered to their audience.
What HubSpot got
YouTube integrations, newsletter placements, a co-owned podcast, custom AI content featuring Matt's POV, and live appearances at HubSpot's flagship events.
The result?
Three years of sustained presence, millions of impressions, and HubSpot cemented as the go-to platform for businesses navigating AI.
CatGPT put Bolt in front of millions of builders
What Bolt got
Short-form video integrations across Instagram, TikTok, and LinkedIn, plus an in-person founder interview during SF Tech Week.
The result?
A campaign that felt native to the conversation and authentic to Cat’s distinct storytelling style. Bolt showed up where builders were already paying attention, online and in the room.
Breaking & Entering takes the SuperBowl with System1
B&E turned Super Bowl Sunday into a full-scale media moment powered by System1. The campaign spanned pre-game ad predictions, a documentary going behind the scenes of Pepsi’s Super Bowl ad, a live halftime news show, and a post-game livestream featuring some of the biggest CMOs in the world (including the CMO of the NFL, live from the field).
What System 1 got
Massive reach within a niche, high-value ad industry audience, category authority as the definitive voice in ad testing, and their product shown in action — in real time, on the biggest advertising day of the year.
The result?
Massive reach within a niche, high-value ad industry audience, category authority as the definitive voice in ad testing, and their product shown in action — in real time, on the biggest advertising day of the year.
Matt Wolfe + HubSpot
B&E turned Super Bowl Sunday into a full-scale media moment powered by System1. The campaign spanned pre-game ad predictions, a documentary going behind the scenes of Pepsi’s Super Bowl ad, a live halftime news show, and a post-game livestream featuring some of the biggest CMOs in the world (including the CMO of the NFL, live from the field).
What System 1 got
Massive reach within a niche, high-value ad industry audience, category authority as the definitive voice in ad testing, and their product shown in action — in real time, on the biggest advertising day of the year.
The result?
Massive reach within a niche, high-value ad industry audience, category authority as the definitive voice in ad testing, and their product shown in action — in real time, on the biggest advertising day of the year.
Matt Wolfe's brand ambassdorship for HubSpot
When HubSpot wanted to own the AI conversation in business, they didn't run a one-off sponsorship. They built a multi-year partnership with Matt Wolfe — one of the most trusted voices in AI — across every channel that mattered to their audience.
What HubSpot got
YouTube integrations, newsletter placements, a co-owned podcast, custom AI content featuring Matt's POV, and live appearances at HubSpot's flagship events.
The result?
Three years of sustained presence, millions of impressions, and HubSpot cemented as the go-to platform for businesses navigating AI.
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Our Partners
We partner some of the world's leading brands
We partner some of the world's leading brands
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CLIENT TESTIMONIALS
Don't take our word for it — hear from our partners
Don't take our word for it — hear from our partners
Working with Smooth is always such a great experience. The team is incredibly organized, proactive, and thoughtful — which makes everything feel easy and seamless.
They bring a creative approach to partnerships and introduce creators who genuinely understand the brand. Beyond the metrics, they've helped us reach new audiences and strengthen our brand presence across creator channels.
Zhanna Kutsenkova, Influencer Marketing @ Framer
Our work with Smooth was an absolute win. We sponsored a series of events across the US and Europe — seamless from start to finish. Their attention to detail and guest curation made every event feel intentional and high-impact.
We saw immediate results: deeper conversations with key decision-makers, stronger brand affinity, and a clear boost in lead quality. Simply put, they're pros — smart, collaborative, and delightful to partner with.
Margot Simon, Marketing @ Lightricks
Working with Smooth is always a seamless experience and the team is just a joy to work with. Whether we're collaborating on social content or a large-scale event, they bring the same level of care and attention to every detail.
Communication is always clear, timelines are always met, and the output is consistently high quality.
Danielle Ito, Influencer Marketing Lead @ Notion
Working with Smooth is always such a great experience. The team is incredibly organized, proactive, and thoughtful — which makes everything feel easy and seamless.
They bring a creative approach to partnerships and introduce creators who genuinely understand the brand. Beyond the metrics, they've helped us reach new audiences and strengthen our brand presence across creator channels.
Zhanna Kutsenkova, Influencer Marketing @ Framer
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